A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions. Purists aren’t pleased.

The first trailer for Toy Story 5 has come out, and it looks like Pixar will revitalize its iconic film franchise with the sequel's smart, heartfelt story.

Fish-out-of-water stories are nothing new, and Masters of the Universe has already stumbled through this setup once before. The much-maligned 1987 film famously dropped He-Man into suburban America, ...

Hasbro's secret weapon has been its Wizards of the Coast division, which includes Dungeons & Dragons, Magic: The Gathering and the company's digital games.

Looking ahead, as recently announced at Spielwarenmesse, Thomas & Friends will enter a new era in 2026 that honors its ...

It's been seven years since director Josh Cooley’s ("Transformers One") "Toy Story 4," and here we're re-introduced to a ...

After getting hands-on and experiencing the sights, sensations, sounds and smells of Toy Fair, we picked our 18 winners for ...

Tariff relief is still welcome. The Toy Association has continually lobbied for an exemption from tariffs, similar to the one the industry received during Trump's first term. Toys were recently ...

Raphael Gomes reviews the Barbie cupcake kit, turning a fun baking activity into a hilarious and colorful kitchen mess.

We found the top trending toys of Toy Fair 2026. More than 700 toy companies converged on the Javitz center in New York City ...

Teenage Mutant Ninja Turtles Just Revealed Its New Toyline Partner, And The Crossover Possibilities Are Massive ...

As an ’80s kid, I grew up with Cricket and Teddy Ruxpin. You’d stick a cassette tape in their back, press play, and boom: an anthropomorphized tape player that would read us stories while our parents ...