A new era of sports partnership has begun.Adidas is back on the Bafana Bafana jersey!A new chapter is set to begin for South ...

The NBA, WNBA and G League have extended their marketing arrangements with adidas, as part of an ongoing plan to align the ...

To clarify how we ranked this top 15, we factored in storytelling, design, on-court appeal, off-court appeal, and the ...

From retro icons to reimagined classics, there's no shortage of ways to walk out of here with a bounce in your step—and ...

What are some of the best sports gifts for kids and teens for 2025? I have compiled a list of over 100 of the best sellers and top picks from many different sports. If you are looking for the top ...

At the intersection of business, sports and social change lies the Seattle Storm: four-time WNBA champions and elite basketball franchise dedicated to creating space for women. Driven to change the ...

What ball will be used at Lamine Yamal's first ever World Cup in 2026 while further solidifying Lionel Messi's legendary status? When are we seeing the balón that will create next summer's top moments ...

Minnesota Timberwolves guard Anthony Edwards' highly anticipated second signature adidas basketball shoe launched today. However, fans will not see any attention-grabbing headlines about record sales.

The Big East announced tipoff times and TV information for the UConn women’s basketball team’s 2025-26 season on Thursday. The conference begins a new six-year media rights agreement this year, which ...

The video above aired in April. STORRS, Conn. (WTNH) — Basketball season is right around the corner, and the most successful women’s basketball program in the nation are getting ready to take the ...

The NCAA approved the use of commercial sponsor advertisements on football fields for regular-season games in 2024. Jersey patches seem like a natural progression. Brands like Adidas (which is ...

Missouri basketball’s Class of 2026 is now the top-ranked group in the country. The Tigers landed a commitment from four-star wing Aidan Chronister on Sunday evening, according to his social media. He ...