The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary design. The crossbars on the last two letters are angled, which SEG described as another homage to Utah's mountains.

Gary Bettman thought it was a crazy idea.The NHL commissioner had not overseen any of the league’s teams conduct as wide-ranging a fan survey as Smith Entertainment Group did to find its franchise’s official name.