Through this data integration, Nielsen and Triton Digital are providing enhanced visibility, accessibility and utility of ...

Available for current Nielsen ONE Ads customers, this new capability predicts sales lift and incremental revenue for a given ...

Jointly undertaking initiatives that serve the growth and maturation of the Polish advertising industry. Promoting Innovation ...

The report reveals that the top two most-watched programmes of the month were the Polish national team’s two World Cup ...

Nielsen helps New Zealand businesses make smarter international growth decisions with market intelligence that brings clarity ...

New Nielsen data shows Australian outdoor and sports retailers lifted ad spend to $91.9 million in 2025, as brands competed ...

The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement in the U.S ...

Nielsen CMI reveals New Zealand’s over-65s are a growing, cashed-up audience with strong local values, active travel plans, ...

The first signs of spring in March led to Poles spending significantly less time in front of their screens, leading to a ...

Real audiences. Real data. Real decisions. Nielsen’s comprehensive data and measurement are powering the future of media.

Supporting the growth of new and disruptive businesses. Innovation fuels success. Powerful data fuels emerging technology. That’s why Nielsen invests in and helps launch early-stage startups ...

Big data keeps making headlines, but what is it exactly, and why is it both a gift and potential impediment to accurate audience measurement? We dig into the pros and cons of big data and the ways to ...