Written by INMA Researcher-in-Residence Greg Piechota, “The Keys to Paywalls From 8 Subscription Masters” distills interviews ...

Sustainable news subscriptions depend on value, relationships, and retention - not paywalls alone, according to INMA ...

To address the issue of rising healthcare costs, Beobachter launched an editorial initiative called Prämienticker, or ...

Since finalists for the INMA Global Media Awards were announced on March 4, social media has been filled with posts ...

Historically, many media organisations invested heavily in custom-built systems — from identity solutions to CMS platforms — ...

Bergens Tidende set out to retell the story of black metal and ended up with one of its most-listened-to podcasts. The secret ...

Publishers can talk about engagement in general terms, but right now are unable to prove it at the level of specificity advertisers now expect.

A I is no longer something product teams “plug in” to a few places. It’s something they are reorganising around. AI capabilities are being embedded directly into product, CMS, and newsroom teams as ...

The recent International Journalism Festival in Perugia, Italy, offered lessons in how much the industry still doesn’t know ...

To offset falling subscriptions, Les Coops de l’information launched a “Pay what you can” project, encouraging audiences to ...

This week, the INMA Advertising Initiative will present leaders from Newsday in the United States as they share how they are ...