A much-talked-about Super Bowl ad and a fun, nostalgic campaign featuring the beloved director and his cast were two of this ...
Unilever has picked creator agency Buttermilk to lead creator programmes across three brands: Tresemmé UK, Liquid IV and Simple Skincare UK, following a competitive pitch. Campfire was the incumbent ...
French agency CoSpirit Media made an entry to the league, debuting in seventh place with $58m in net new-business billings ...
The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural ...
Omnicom’s net new-business billings also dropped, despite maintaining its third position, down from $1.03bn to $792.7m. The holding company also lost part of The Magnum Ice Cream Company ($40.5m) and ...
Agnes Fischer has been named U.S. CEO, promoted from CEO of Grey New York, while Samira Ansari, formerly CCO of Ogilvy New ...
According to Eastfluence, a report created by TBWA\Asia and its cultural intelligence unit, Backslash, Asia is expected to be home to more than half (53%) of the world’s youth ages 18 to 24 and ...