Prachi Khanna is elevated to chief content officer across Outlook India and Outlook Business, while Deepsekhar Chaudhary ...

Rao was previously part of the leadership team at Amazon Web Services (AWS), where he led strategy and corporate business ...

WPP Media South Asia’s managing director - content, sports and entertainment, notes that sports remains advertising’s last reliable appointment-viewing engine delivering guaranteed, mass simultaneous ...

In the rush to look ‘fresh’, ‘premium’, or ‘Gen Z‑first’, some brands are editing the very foundations that made them strong.

Integrated media contributed to 51.5% of the total revenue for its core operations, followed by advertising (16.8%), PR (11.7%), experiential and other (10.4%), and health (9.5%).

Spending on social media platforms is funding harm inflicted on audiences. by Jessica McG ...

Forrester says AI usage is pushing CMOs closer to commercial targets, with growth and revenue now squarely in their remit.

Despite shortages and social chatter, loyalists aren’t switching brands. This highlights how habit, identity and cultural cachet now intersect.

Paul D’Arcy, CMO, Moloco, decodes how AI is reshaping consumer habits and what marketers must do to stay ahead in a rapidly evolving landscape.

For decades, aspiration was one of the central emotional contracts in Indian advertising. It worked because the underlying promise — defer now, receive later — held. That logic is now eroding.

As paid media costs soar and audience attention fragments, brands increasingly rely on owned media to control their narrative and deepen customer relationships.

The streaming platform has been busy, teasing new ad offerings and introducing a big mobile app update. To continue enjoying this content, please sign in below. You can register for free for limited ...