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Kursi Pe Nazar’ transforms everyday ambition into musical storytelling, revisiting Fevicol’s long-running playbook of culturally rooted humour.

Prachi Khanna is elevated to chief content officer across Outlook India and Outlook Business, while Deepsekhar Chaudhary ...

Rao was previously part of the leadership team at Amazon Web Services (AWS), where he led strategy and corporate business ...

Bentley Motors is reviewing its global creative account, inviting agencies to pitch, the car brand has confirmed to Campaign.

Red Bull India has renewed its integrated media partnership with Wavemaker, a WPP Media agency, reinforcing a long-standing partnership of over 15 years. The mandate continues to cover end-to-end ...

The appointment is part of WPP’s strategy to create a lean regional leadership team for its WPP Creative operating model.

She was mostly recently vice-president - media at Airtel where she led integrated media strategies aligned with evolving ...

Apple swaps glossy aspiration for royal chaos, using palace humour to package the smartphone’s features for India’s reel-first consumers.

Campaign speaks to Dame Heather Rabbatts, executive chair at M&C Saatchi Group, and Simon Fuller, group chief financial ...

Paul D’Arcy, CMO, Moloco, decodes how AI is reshaping consumer habits and what marketers must do to stay ahead in a rapidly evolving landscape.

Forrester says AI usage is pushing CMOs closer to commercial targets, with growth and revenue now squarely in their remit.