As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re ...

The brand has used the same ad since 1995, but this year, Coca-Cola sidestepped from its tried-and-tested formula to add ...

Articles written by Ellen Widdup ...

It is one of the most dramatic rebrands we’ve seen in recent times. Jaguar has admitted it expects to lose 85% of its current ...

The shift comes as Apple grapples with plunging iPhone sales, prompting a bold pivot to bring Apple News ad sales in-house. The big question: what’s in it for publishers?

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive ...

Jaguar revealed its new brand identity on 19 November, as part of the sports and luxury car manufacturer’s relaunch as an ...

Starting early and having a full funnel strategy in place for TikTok, can help marketers in Malaysia beat the clutter and make the most of the festive season of Ramadan.

Briton plans to stay involved in marketing and communications world.

The agency rebranded from MediaMonks to Monks in July.

Criticism of adland’s status quo is nothing new; John Marsden of Maker Lab argues that meaningful change starts with ...

Criticism of adland’s status quo is nothing new; John Marsden of Maker Lab argues that meaningful change starts with rethinking talent, creativity, and the restrictive structures holding them back.