With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland ...

This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

The results demonstrated that there was a brand uplift of 40% when ads were placed against “unsafe” content, compared with an ...

State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as ...

“Wear the damn shorts” was created by Havas London. The campaign follows research by Sweaty Betty, which found that only 16% ...

Three years ago, Adidas and FCB introduced Runner 321, a campaign that encouraged top marathons to reserve bib number 321 for ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...

It was a Saturday morning, and I was sipping coffee at my usual café in Serangoon North when I overheard two parents lamenting their children’s career aspirations. “She wants to be a YouTuber,” one ...

As a seasoned squirrel of refined tastes, Ad Nut doesn’t fuss over diamonds or duty-free—just point the way to a piping hot bowl of noodles and a well-stocked snack cart. So, when Changi Airport ...

As AI accelerates the production of ad variations at scale, it’s no longer the volume of creative that matters—but the substance. According to AppsFlyer’s latest 'State of Creative Optimisation' ...