C4 Energy, a brand of Nutrabolt, expands its basketball presence as it enters into three new partnerships with the Los ...

Dutch Bros, Tempe, Ariz., unveiled its new summer lineup featuring a new drink category: Myst Energy Refreshers, as well as ...

Rancho La Gloria’s signature cocktail collection has secured broad distribution across the United States, appearing on the ...

Republic National Distributing Co. (RNDC) provided an update on a series of strategic transactions currently underway across ...

Brown‑Forman Corp., Louisville, Ky., announced that the company and Pernod Ricard have terminated discussions regarding a ...

Sazerac announced a strategic partnership and financial investment in 818 Tequila, the award-winning tequila brand founded by ...

Jillian Hermanowicz, chief marketing officer at Vibrant Ingredients, Lake Mary, Fla., describes the consumer trends ...

Cizzle Brands announced the launch of its flagship sports hydration brand, CWENCH Hydration, available at Target stores ...

McDonald's USA, Chicago, announced it is building on consumers’ special connection to iconic drinks like Sprite, Diet Coke ...

Columbia Distributing and Republic National Distributing Company (RNDC) announced that they have entered into a non-binding ...

As fitness as a lifestyle proliferates, sports and protein drinks are positioned to fuel consumers embracing that mindset.

Consumers’ concerns on mental well-being and stress management has created a growing demand for beverages that support a ...