the-ethos

Timothée Chalamet’s First Brand Investment Is a Masterclass In Craft

Timothée Chalamet just took a minority ownership stake in Urban Jürgensen, the 252-year-old Danish watchmaker behind one of luxury’s most storied rebirths. Timothée Chalamet has been subtly making a ...
the-ethos

The Inputs Are Getting More Expensive. Fast Fashion Has No Plan For That.

The Strait of Hormuz, a Texas lawsuit, a European advertising directive, and a secondhand market growing faster than anyone planned: fast fashion’s structural inputs are on the brink of collapse.
the-ethos

Justin Bieber’s ‘Scrollchella’ Performance Was a Meditation on Modernity

Justin Bieber’s Coachella set is drawing backlash for its YouTube scrolling and lack of production. But for an artist who was discovered on that platform and has spent his entire adult life living ...
the-ethos

How Alaffia Proved Ethical Beauty Could Scale: ‘The Mission Was Always the People’

Alaffia founder Olowo-n’djo Tchala built a $40 million fair trade beauty brand rooted in West African cooperatives — and now he’s expanding in the most community-focused way. Growing up in Kaboli, a ...
the-ethos

As Rhode and Justin Bieber Launch Pimple Patches, Beauty’s Smallest Product Raises Bigger Questions

Rhode and Justin Bieber just launched Spotwear, a new pimple patch collection. How effective are pimple patches, and what about the plastic waste and climate impact that may be making your skin break ...
the-ethos

These Alternatives to Under Armour Are Changing the Category

All products featured on Ethos have been independently selected by our editorial team. When you buy something through our links, Ethos may earn an affiliate commission. Under Armour is making real ...
the-ethos

The Best New Hotel Openings of 2026 are for the Responsible Traveler

All products featured on Ethos have been independently selected by our editorial team. When you buy something through our links, Ethos may earn an affiliate commission. From a volcanic lava beach in ...
the-ethos

Spring’s Best New Scents All Have Something in Common, and It’s Not the Notes

All products featured on Ethos have been independently selected by our editorial team. When you buy something through our links, Ethos may earn an affiliate commission. Six clean fragrance launches ...
the-ethos

Sustainable Fashion’s End-of-Life Problem

Less than 1 percent of discarded clothing is recycled into new fiber — including your organic cotton tee and recycled fleece. Here’s what actually happens when sustainable garments reach end of life, ...
the-ethos

In Brazil, Responsible Travel Finds Its Footing

All products featured on Ethos have been independently selected by our editorial team. When you buy something through our links, Ethos may earn an affiliate commission. From the Amazon to the Pantanal ...
the-ethos

At These Luxury Resorts, Coral Reef Restoration Is As Much Of a Draw As the Views

All products featured on Ethos have been independently selected by our editorial team. When you buy something through our links, Ethos may earn an affiliate commission. From the Maldives to the ...
the-ethos

Bella Hadid and Sarah Jessica Parker’s Favorite Eco Brand Just Dropped the Linen Collection You’ll Wear All Summer

Pangaia, the label loved by A-listers including Bella Hadid and Sarah Jessica Parker, brings linen essentials to a summer wardrobe built to last well past September. Pangaia’s new SS26 Linen ...