Surprising data: 15% of Google searches are driven by only 148 terms
In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.
Rand Fishkin on the SEO opportunity pie shrinking and more insights
Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more.
Elevate your data strategy: From cookies to universal consent and preferences
Search Engine Land » Analytics & conversion » Elevate your data strategy: From cookies to universal consent and preferences Chat with SearchBot Please note that your conversations will be recorded. In ...
OpenAI has no immediate plans for ChatGPT advertising
Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.
ChatGPT search: Does it deserve the fanfare?
Learn about the latest AI-powered platform challenging Google's search dominance with interactive, context-aware information retrieval.
Google’s alleged adtech monopoly faces historic antitrust test
The DOJ and Google delivered closing arguments debating whether the tech giant’s adtech dominance stifles competition or drives innovation.
Ed Coles
Ed is the SEO Lead at Kaizen, an organic marketing agency based in London specialising in Digital PR, SEO and Social Media strategy. Ed has over 8 years of agency experience from start-ups to ...
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Your guide to sitemaps: best practices for crawling and indexing your site
Search Engine Land » SEO » Your guide to sitemaps: best practices for crawling and indexing your site Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am ...
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Long-tail keywords: Target lower-competition phrases and attract qualified visitors
Search Engine Land » SEO » Long-tail keywords: Target lower-competition phrases and attract qualified visitors Chat with SearchBot Please note that your conversations will be recorded.