Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.

Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.

From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.

Search Engine Land » Analytics & conversion » Elevate your data strategy: From cookies to universal consent and preferences Chat with SearchBot Please note that your conversations will be recorded. In ...