We put a bow on the 2024-25 school year around Lubbock with the top stories in sports, including state championships and ...

Can J'Koby Williams add punt-return duties to his running back and kickoff-return roles? Texas Tech football staff's about to ...

At least 15 businesses in Lubbock made changes in June. Here's a look into what closed, opened, and will be moving soon.

The Texas Tech football team loaded up on talent in the transfer portal for the 2025 season. These additions were the best ...

A fresh new eatery is opening its second location in Lubbock on Tuesday, with opportunities for customers to win prizes.

Here's how Lubbock, Buffalo Springs Lake and other South Plains towns are celebrating July 4th with fireworks, parades, music and more.

OKLAHOMA CITY — "I want you to just take off and go kamikaze." Makayla Garcia had no idea what to make of Gerry Glasco's words. She just knew she had to trust the Texas Tech softball head coach ...