At 2025’s Festival of Marketing, leaders from Oatly and Baileys discussed strategies for influencer marketing and how to measure what works.

Brands are getting increasingly creative with ways to win – and keep – customer loyalty. With more competition than ever and ...

A 5-week training programme covering the fundamentals of AI that every marketer needs to understand now in order to futureproof their career.

At Ecommerce Expo 2025, Chief Brand Officer Prema Chablani explained how Snag has grown an engaged community who return to ...

“HBO’s clever and simple approach is an excellent example of the increased relevance of messaging made possible by leveraging zero-party data, and the impact that can have on engagement and results.” ...

Ninety-six percent of marketers believe that there is a significant gap between their organisation’s vision for generative AI and how it’s being implemented in practice. This was a key finding from ...