At 2025’s Festival of Marketing, leaders from Oatly and Baileys discussed strategies for influencer marketing and how to measure what works.

Brands are getting increasingly creative with ways to win – and keep – customer loyalty. With more competition than ever and ...

A 5-week training programme covering the fundamentals of AI that every marketer needs to understand now in order to futureproof their career.

“This success story is a great example of the power of data analysis and optimisation across influencers, creatives and formats. Converting this audience with a lower budget was no small challenge but ...

At Ecommerce Expo 2025, Chief Brand Officer Prema Chablani explained how Snag has grown an engaged community who return to ...

“HBO’s clever and simple approach is an excellent example of the increased relevance of messaging made possible by leveraging zero-party data, and the impact that can have on engagement and results.” ...