Adpro& Group will lead brand strategy, creative development, social media management and campaign execution across Seagulls’ ...

Saudi Arabia's Taiba Investments has revealed the rebrand of its hospitality brand Makarem at this year's Arabian Travel ...

Dubai based, Ellyse Management, a luxury brand consultancy and communications agency, has rebranded to Maison Ellyse.

Ahmed El Gamal shares an honest take on the tug of war between brand and performance, transactional agency-client ...

Joe & The Juice’s partnership with Kevin Durant is a global campaign aimed to connect with wellness-oriented audiences.

Even the best marketing won’t save you if your product leaks users. Think of marketing as a multiplier. Multiply zero, and ...

Capital 1's Helen Nurse shares 10 WhatsApp marketing statistics for the Middle East that make the case for a refreshed ...

Jack Morton UAE and KSA’s Stephen Powell explains the move from events to experiences that shape a nation through cultural ...

The Romans’ Jacquelyn Moulds shares how procurement teams can raise agency value beyond cost to tactical deliverables.

As data privacy regulations and shifting consumer expectations reshape the digital landscape, contextual advertising is ...

Ghada Addas has previously worked at Sephora Saudi Arabia, Tawkilat Automotives, Ministry of Culture, Jeddah Yacht Club and ...

Nurum’s Ramahi explores explores how neuromarketing is transforming traditional marketing through brain-based insights.