A new communication campaign to be unveiled soon, with support across TV, print, digital, outdoor and BTL platforms, ...

As a part of the collaboration, facilitated by MOMS and TIML, Fevicol has renamed the station to “Fevicol Marol Naka” ...

The event held discussions on latest trends, technologies, and strategies shaping marketing campaigns across industries ...

Conversely, brands with heavy ad investments struggled to achieve significant recall. Vimal (3,016 GRPs) recorded just 2.4% ...

Through this partnership, a selection of films from Indie Rights’ catalog will be available on Cape May Studios’ upcoming ...

Explaining the above with an example, Jain said, “Last year, we partnered with JioCinema to host short IPL clips on ShareChat ...

The outreach event, hosted by the Ministry of Information and Broadcasting, will take place at Sushma Swaraj Bhawan in New ...

Calling it “retail media 2.0,” Singh, Country Head, India at Criteo, claims to witness the adoption of brand building on ...

SRH’s strong presence in Andhra Pradesh and Telangana offers Lubi a powerful platform to connect with local culture and boost ...

The ad, conceptualised and executed by The Womb, emphasises the importance of providing the best for our loved ones ...

Commissioned by ISF and conducted by IPSOS, the study states how regulations may deprive MSMEs of digital tools necessary for ...

Sharma will lead Ather’s marketing strategy, focusing on brand positioning, customer engagement, and long-term growth ...