Seaton’s “Buffs Box” includes four Taco Bell classic items, a large drink and a collectible player cup with the sophomore on ...

John Mateer just helped put the entire world on to the Sooners with a dope NIL deal that you don’t see often today originally ...

OU football quarterback John Mateer gifted his teammates Beats by Dre headphones following the announcement of his NIL deal ...

Northern Illinois won the line of scrimmage. It didn't allow a sack. It limited Notre Dame's top 10 rushing attack to just ...

Q&A: Alabama Director of Athletics Greg Byrne spoke with The Tuscaloosa News to discuss NIL, football scheduling, campus ...

Nine athletes are featured, inlcuding Alabama wide receiver Ryan Williams, Ohio State safety Caleb Downs, Texas EDGE Colin ...

Before Ethan “Boobie” Feaster played a single down of varsity football at DeSoto (Texas) High School, the wunderkind receiver ...

South Carolina Gamecocks quarterback LaNorris Sellers has gone viral for his new Mercedes-Benz NIL deal. South Carolina Gamecocks quarterback LaNorris Sellers has become one of the most highly touted ...

Football coach Eric Schmidt and hockey coach Dane Jackson said they're not outbidding opponents, but they need to be in the ...

Alabama football wide receiver Ryan Williams can add another top brand to his list of Name, Image and Likeness deals.

Michigan football true freshman quarterback Bryce Underwood signed a massive NIL deal with Beats by Dre for the 2025 college ...

Now that a few months have passed since the House vs. NCAA settlement, O’Brien has been able to reflect on the new landscape of revenue sharing.