India is witnessing a surge in microdramas, 60-second reel-style episodes, attracting millions of viewers and transforming the country's entertainment landscape.

A new wave of AI tools is beginning to rewrite the grammar of cinema. India, one of the world's most prolific film markets, ...

The plots are predictable – a disguised billionaire, boy-meets-girl, saas-bahu sagas – and high on melodrama. We uncover the world of microdramas, a format that has 50 mn Indians bingeing on reel-styl ...

The plots are predictable – a disguised billionaire, boy-meets-girl, saas-bahu sagas – and high on melodrama. AISHWARYA ...

Tollywood is abuzz with the latest move from actor–producer Vishnu Manchu, who has just announced a groundbreaking ₹100 crore ...

Producers must “pivot, change and adapt” to profit from the fast-growing creator economy before TV advertising money dries up ...

Following the success of his mythological drama 'Kannappa', Telugu filmmaker Vishnu Manchu is making a bold move into digital ...

Vishnu Manchu, after the success of Kannappa, is investing Rs100 crore in microdramas: short, cinematic episodes for mobile ...

In a nutshell, that’s exactly how Kuku TV’s Rented Husband or Moj’s Happily Never After and every other microdrama found space in the video consumer’s playlist.

Actor-producer Vishnu Manchu is making headlines once again, this time for a business move. The Kannappa actor has committed ...

The NBCUniversal-owned division owns a handful of UK-based outfits including Carnival Films, Heyday Television and Working Title, but UIS’s exec vice-president of global scripted series Kelsey Balance ...