Netflix taps Mattel, Hasbro
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Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket sales have slowed. Mattel says it is on track to meet its 2025 sales goal despite retailers shifting more of their orders to the fourth quarter. Uno is still number one.
Hasbro stock jumped 3% on Thursday and is up 36% year to date. The Play-Doh and Nerf maker also lifted its full-year sales outlook, projecting sales to grow by high single digits, up from its previous mid-single-digit forecast.
Netflix has sealed a deal with Mattel and Hasbro to be global co-master toy licensees for KPop Demon Hunters as the franchise continues its march across media and consumer categories. The animated feature,