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New loyalty program for Hawaiian & Alaska

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Alaska and Hawaiian revamp loyalty with free upgrades, new card
“We wanted to democratize it,” Brett Catlin, Vice President of Loyalty, Alliances and Sales at Alaska Airlines, told USA TODAY in an interview.

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Hawai‘i Public Radio · 13h
Here's how Hawaiian and Alaska's new loyalty program affects your travels
Alaska and Hawaiian’s New Joint Rewards Program Is the Best News in the Loyalty Space This Year
Frequently fly Alaska or Hawaiian? You can soon enjoy free in-flight Wi-Fi, thanks to T-Mobile
Starting in 2026, Atmos Rewards members flying on select Alaska and Hawaiian Airlines flights will receive free in-flight Wi-Fi through a partnership with T-Mobile.

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The Points Guy · 19h
Alaska Trifecta: Why I signed up for the new premium Atmos Rewards Summit credit card
Alaska Airlines' new Atmos Rewards lets members choose how to earn points: miles, price, or flight segments
Alaska Air will offer Starlink in-flight internet starting next year
The company noted in a separate announcement that it will offer the perk for free to members of its new loyalty program called Atmos Rewards.

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The Points Guy · 14h
Atmos Rewards Summit Visa Infinite Credit Card review: The best card for purchases abroad
Alaska Dispatch News · 1d
Alaska Airlines launches new loyalty program and premium credit card after acquisition of Hawaiian Airlines

Bank Of America (BAC) Launches New Premium Card With Alaska Airlines' Loyalty Program

Alaska Airlines recently launched its enhanced Atmos Rewards loyalty program, co-branded with Bank of America (BAC), reflecting a strong partnership aimed at enticing global travelers. Over the last quarter,

Alaska Airlines is rolling out Elon Musk's Starlink to all its planes and letting customers choose how to earn loyalty points

Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.
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Are we all (mostly) winners? My take on Alaska's new unified Atmos Rewards program

Alaska Airlines is out with its long-awaited new loyalty program, Atmos Rewards, which combines the former Mileage Plan and HawaiianMiles programs.
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