Set smarter bids using first-party data, customer match lists, and lifecycle segmentation, while avoiding common reporting ...

McDonald's has released a new suite of changes to its value menu, and while the chain promises affordability, long-time ...

New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

Subway is rolling out 15 menu items priced under $5 as fast-food chains race to win back cost-conscious customers.

Shoppers have long speculated about who makes this budget-friendly butter, pointing to clues that hint at a well-known brand ...

Red Lobster once blamed its blockbuster Endless Shrimp deal for its downfall. Now the all-you-can-eat promo is back — but the ...

The new Subway value menu includes 15 items under $5, marking the chain’s first attempt to win back customers with more ...

The new Subway value menu includes 15 items under $5, marking the chain’s first attempt to win back customers with more ...

The way you treat your employees is the business model.

Five years of research revealed a radically simple truth: companies that make creating value their only obsession ...

The specialty grocer is looking to its newly launched Sprouts Rewards to improve its value messaging, but sources say the ...

Panera Bread’s latest menu item is drawing backlash online, as employees of the chain are claiming the new item leads to ...