The basic message of Blue Ocean Strategy is that organizations should not try to compete in existing markets (red oceans) but rather create or find new markets where competition does not yet exist ...

Hint: remember to include your non-customers in your market research. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, ...

One of my favorite business books is called Blue Ocean Strategy, written by W. Chan Kim and Renee Mauborgne, professors at INSEAD, back in 2004. Even though this book was published almost two decades ...

Transform your link building approach from traditional to incorporate the Blue Ocean Strategy. This article serves as a tool to think about link building differently. Planning and executing link ...

India’s maritime aspirations have long revolved around the dream of a blue water navy – one capable of projecting power far from its shores. But as geopolitical realities shift in the Indian Ocean ...

In today’s fast-changing environment, traditional growth strategies are no longer enough. Markets are crowded, competition is fierce, and customer expectations are evolving at lightning speed. To stay ...

In a move that underscores its deepening commitment to India's economic growth and professional development landscape, Blue ...