Shiny object syndrome is the phenomenon of being distracted by new and exciting opportunities. For entrepreneurs, this can mean new business ideas, or products or services that aren’t part of their ...

In a fast-paced world, our generation’s obsession with the new is pervasive. From the latest smartphone to fleeting fashion trends, we have grown up in a society caught in an incessant cycle of ...

I’m not one to brag, but for a short period of time, I was a top Kindle publisher in the not-so-large Amish romance genre. I’m from rural Pennsylvania, but even with that credential, I never thought I ...

We’ve all been there. We wake up, prepared to start our day with intention and focus. We know our goals and are ready to take action. A quick glance in our news feed suddenly reveals the latest ...

Since the dawn of marketing, teams have been regularly sidetracked from solid strategic work to investigate if they "should be using [insert new shiny thing]." In the late 2000s, social media was ...