The books Blue Ocean Strategy and Blue Ocean Shift both provide insights on how you can create an offering so differentiated that you become a category of one and dominate a market. Instead of ...

The basic message of Blue Ocean Strategy is that organizations should not try to compete in existing markets (red oceans) but rather create or find new markets where competition does not yet exist ...

Renée Mauborgne of INSEAD explains how a landmark idea is evolving. She is coauthor, along with W. Chan Kim, of “Blue Ocean Strategy, Expanded Edition (2015).” Renée Mauborgne of INSEAD explains how a ...

Businesses compete in various markets. One way to look at it is as in an ocean. In a red ocean there is blood in the water as firms are constantly fighting and competing for market share and customers ...

We continue our examination of the business book Blue Ocean Strategy with an interview of authors W. Chan Kim And Renée Mauborgne. We explore their motivation for writing the book, and why more ...

Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. by W. Chan Kim and Renée Mauborgne A onetime ...