An estimated 40% of South Africa’s digital programmatic advertising spend is either wasted, compromised or actively funding ...

With more than $200 billion in digital advertising now traded programmatically in the United States and automation increasingly shaping how media is bought and sold, industry leaders are moving to ...

NEW YORK, NY / ACCESS Newswire / April 23, 2026 / Firefly , the global leader in moving out-of-home (OOH) advertising, today announced an integration withVIOOH , the leading premium global digital out ...

Even as the open internet accounts for 55–60% of time spent online, it attracts only 20–30% of programmatic ad budgets, ...

An estimated 40% of South Africa`s digital programmatic advertising spend is either wasted, compromised or actively funding ...

AdExchanger and Equativ are partnering to power live content, executive conversations and multi-channel distribution from ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

A proposed W3C standard aims to redefine how ad effectiveness is measured. But it would centralize measurement under the ...

However, simultaneously, publisher inventory has become increasingly commoditised, becoming indistinguishable to buyer ...

Three years after the client-side began benchmarking programmatic transparency, the IAB Tech Lab is jumping in with a new ...

Integration leverages Model Context Protocol to connect demand- and supply-side platforms in a unified diagnostic workflow.

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to ...