Understanding the effectiveness and usefulness of programmatic ad space buying is one sure of way of improving sales and building your customer base within a very short period This type of ad space ...

Hearst News wants to help programmatic ad buyers target audiences in all channels. The publisher, which serves 80 million users with reporting, community updates and storytelling, has chosen Magnite ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts are being made. Canadian DSP StackAdapt was one of seven buy-side partners ...

We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating ...

In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026…. As artificial intelligence ...

AMC Global Media is expanding its Magnite partnership to make linear and streaming inventory easier to buy via a single ...