Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts ...

Hearst News wants to help programmatic ad buyers target audiences in all channels. The publisher, which serves 80 million users with reporting, community updates and storytelling, has chosen Magnite ...

Understanding the effectiveness and usefulness of programmatic ad space buying is one sure of way of improving sales and building your customer base within a very short period This type of ad space ...

We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating ...

This new platform enables media buyers to create, curate, & manage Deal IDs across CTV, OLV & Display in minutes, increasing speed to market. SAN FRANCISCO, CA ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

Three years after the client-side began benchmarking programmatic transparency, the IAB Tech Lab is jumping in with a new ...