A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

An estimated 40% of South Africa’s digital programmatic advertising spend is either wasted, compromised or actively funding ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

With more than $200 billion in digital advertising now traded programmatically in the United States and automation increasingly shaping how media is bought and sold, industry leaders are moving to ...

The upfronts, the biggest national market for TV advertising, are still a central place for trading in billions of dollars ...

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...

Owning your programmatic stack means nothing if you haven't first rebuilt the institutional knowledge that keeps it alive.

We decode the events around The Trade Desk, tracing how audits, agency relationships and product shifts are converging to ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

(NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive ...

(NASDAQ and TASE: PERI), an advanced technology leader solving for the complexities of digital advertising through AI-native ...