The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

PepsiCo is home to over 500 brands, including Gatorade, Quaker, Siete, and of course, Pepsi. You probably weren't super-aware ...

Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...

PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the ...

The company unveils a new identity reflecting its shift towards modernisation, sustainability and stronger consumer ...

Are you considering a rebrand? Here's what you need to keep in mind before you change anything about your company.

PepsiCo has unveiled a new corporate logo, which it says captures the energy, optimism and ambition of the company in 2025 ...

From century-old shoemakers to soda giants, these brands are proving that revival is an art form — one that begins with ...

PepsiCo unveils its first corporate rebrand in 25 years, marking a transition from a beverage-and-snack company to a ...

PepsiCo said the new logo will first appear in a redesign of PepsiCo.com and its global social channels, including LinkedIn, ...

PepsiCo has introduced a new global brand identity that it says reflects what the company is today: a 500-brand food and ...