Los Angeles Lakers legend Kobe Bryant's ninth signature Nike basketball shoe has dropped in the "Wolf Grey" and "Game Royal" colorways.

Auburn basketball will usher in the Steven Pearl era with some sharp new Nike uniforms, and the Tigers showed them off at SEC ...

Big 12 women’s basketball head coaches voted University of Cincinnati Bearcats freshman Dee Alexander the conference’s ...

Nike on Tuesday reported a surprise rise in first-quarter revenue and beat profit expectations as the storied sportswear brand’s turnaround effort gained traction despite weakness in China and tariffs ...

Memphis Grizzlies star Ja Morant debuted his third signature Nike shoe. Morant created the shoe's slanted Nike swoosh logo himself. The Ja 3 has gained popularity among WNBA players, with several ...

Jordan Wilmore did something unexpected as a professional basketball player. He left his pro career behind to pursue policing. When most 7-foot-3 athletes chase basketball court dreams, Jordan Wilmore ...

Nike Basketball’s “Immortal Pack” pays homage to Team USA’s legendary 2024 Olympic squad, featuring signature sneakers from three of Nike’s biggest stars: Devin Booker, Kevin Durant, and LeBron James.

Nike Basketball's multi-shoe "Immortal" pack honoring Team USA's 2024 gold medal run at the Paris Summer Olympics is finally releasing this week. After a limited drop of the LeBron 22s exclusively at ...

ROCKFORD (WREX) — Nike Phenom America is bringing its prestigious youth basketball camp to Rockford for the first time. The 2025 Nike Phenom America Midwest camp will occur on September 20-21 at the ...

Ever since 1988, when Walt Stack ran across the Golden Gate Bridge in Nike’s first commercial, “Just Do It” has been the tagline and philosophy that propelled Nike to become an iconic global brand.

EA Sports will not make a standalone college basketball game after all, and instead, 2K Sports will put some college teams into a future NBA game, it appears. In a memo sent to schools, obtained by ...