A personal conversation about connecting with audiences and working with brands.

Forbes contributors publish independent expert analyses and insights. Peter Lyon is based in Tokyo and writes about the car industry. When you hear the name Foxconn, most people think of “the Apple ...

Youth research and intelligence platform, YPulse, has released its Cool Brands 2026 report — a ranking of brand coolness among 13-39-year-olds. The top 10 “cool” brands are, in order, Nike, PINK, ...

What makes a person cool? Is it sunglasses indoors? Impeccable music taste? Smoking behind the bike sheds? Well, the sad reality is, if you have to ask, it’s a sure sign that you’re not. A new study ...

As societies evolve and new trends emerge, so do the ways we express ourselves. This can lead to shifts in the slang we use (psych, anyone?). What was once considered cool and commonly used in ...

With the temperatures below freezing across the US and spring still weeks away (thanks, Groundhog), it’s easy to get lost in the midwinter blahs. But who says the winter blues have to be a bad thing?

Running in the Cloudrunner 3 gives you that smooth ride that makes the pavement feel almost like a treadmill. It has a supreme, bouncy, out-of-the-box feeling without the sensation that some shoes ...

3D printing is in the middle of a transition period from a novelty hobby into a serious home manufacturing solution. Early adoption was helped along by some of the best sites for free 3D printing ...

A 3D printer printing a cup lit by RGB lighting. - Jakub Zerdzicki/Getty Images 3D printing is in the middle of a transition period from a novelty hobby into a serious home manufacturing solution.

Olivia Notini, the founder and designer of Finatics, a shark themed apparel and accessories brand, on how her mission to protect one of the oceans’ apex predators is building a global community.

It’s not exactly going analog, but people looking to move away from streaming say Apple’s old device is a small step away from constantly being online. The iPod, discontinued four years ago, is ...

The US military strikes in Iran have set off another round of headlines that might be unnerving. The attacks add another layer of uncertainty to market worries about rapid shifts in tariff policy, ...