United Breweries Limited has secured sound mark registration for Kingfisher’s iconic “Oo la la la le o” jingle.

With this registration, United Breweries Limited becomes the first company in the alcoholic beverages category in India to ...

United Breweries secures trademark protection for its iconic 'Oo La La La Le O' Kingfisher jingle, reinforcing sound as a legally protected brand asset in India ...

A tune many Indians have hummed for years has just received special legal status. The famous “Oo la la la la le o” linked to Kingfisher is now more than just a catchy line. It has officially been ...

The registration formally recognises the sonic identity used for nearly three decades, making UBL the first Indian alcoholic beverages company to protect a jingle as a trademark ...

Soufflet Malt, a French maltster, will set up a state-of-the-art malthouse in South Rajasthan, in partnership with United Breweries Limited (UBL).

United Breweries bagged the registration for the iconic Kingfisher jingle ‘Oo la la la la le o’ after the Trade Marks Registry found there was no identical or similar sound mark. Here's what you need ...

United Breweries Limited secures sound mark registration for the “Oo la la la la le o” Kingfisher jingle, granting legal protection for ten years.

Kingfisher and JioHotstar launch Good Times Hangout with comedians and cricket experts, adding fun, nostalgia, and banter to WPL matches.

JioHotstar brings cricket and comedy together with a party-style match discussion featuring comedians and experts during Women’s T20 action.

Introduced in 1996, the jingle has been linked to Kingfisher for nearly three decades and recently featured in artist collaborations and the Women’s Premier League (WPL).