USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike a ...

No. 6 USC is hosting No. 1 UCLA on Thursday for the Big Ten's first Battle of Los Angeles. These were the two teams predicted ...

Billie Jean King sparked huge momentum in gender equality with her win over Bobby Riggs in the 1973 Battle of the Sexes ...

USC's expectations for the season were high and the Trojans have met them, but UCLA has caught everyone by surprise.

USC’s JuJu Watkins may be the most entertaining show in the college game. On Thursday, her No. 6 Trojans face a serious test: ...

It's cheating a little bit, but there were a trio of ads specifically focused on women playing sports. The best of the bunch ...

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.

Madness is less than a month away with Selection Sunday on March 16. Nothing is set yet but here are the four leaders for No. 1 seeds.

The ad was the brand's first Super Bowl spot in nearly 30 years, and it used the moment to highlight women's sports and those who are—quite literally—changing the game.

USC star JuJu Watkins got college hoops fans talking after a video of her from the No. 7-ranked Trojans' 84-63 win over the No. 8-ranked Ohio State Buckeyes surfaced on social media.

Former Iowa Hawkeyes basketball player Ava Jones has faced unimaginable challenges over the past few years, and now she is fighting a new battle. On February 8, Jones announced via ...

Amid the Philadelphia Eagles’ defeat of the Kansas City Chiefs and Kendrick Lamar ‘s triumphant halftime show featuring SZA at the Super Bowl LIX, Nike, Inc. debuted its first Super Bowl ad in 27 ...