CROWN POINT — Age is no issue when it comes to Hot Wheels. Contestants young and older competed in the annual Hot Wheels Race of Champions Sunday at the Lake County Fair. Dean Lilly of Cedar Lake, who ...

Convenience store chain 7-Eleven is collaborating with El Segundo toymaker Mattel on a Hot Wheels racing car. The promotion will include a takeover this weekend at one of the chain’s Riverside ...

I spend too much time window-shopping for sports cars I can't afford. The alternative is looking at Hot Wheels cars: that's a much cheaper hobby, at least most of the time. If you aren't familiar with ...

Hot Wheels and Formula 1 have partnered to create a range of 1:64 scale track cars. The first car to launch in this new lineup is a limited edition Formula 1 car with a bespoke Hot Wheels racing ...

When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...

There were nearly a dozen events on this year’s Legends tour, and it finished at Mattel’s headquarters in El Segundo, California. Earlier this year thousands of car builders submitted their ride for ...

Ferrari and Hot Wheels have teamed up again, and the new collection includes a LaFerrari, F50, 250 GTO, and an RC car.

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a multi-year licensing partnership with ...

Russell Wilson's car obsession began during his childhood through his father's NFL ties to Joe Gibbs and continues today with Formula 1 experiences and a Hot Wheels partnership.