Google is under mounting regulatory and market pressure as EU antitrust officials push it to open Android AI capabilities to rivals, while ad tech firms like Adthena launch tools to shift budgets from ...

Ginny Marvin reflects on how search evolved from manual PPC to AI-driven systems — and why marketers must stay curious and ...

Google is testing adding an AI label to some of the search ads, the sponsored results, within the search results. Clicking on ...

This is less a product sunset and more a structural shift in who controls Search demand capture, say industry experts ...

Google adds AI features to Google Ads that automate policy fixes, security, and certifications to speed up campaigns.

Microsoft’s AI ad strategy looks different from Google’s. Here’s what PPC managers may be missing and which updates deserve a ...

In this article and conversation with Google executive Nick Fox, it points to a future where search becomes more useful, more ...

Google Ads now enables call recording by default for eligible AI-qualified call leads, changing how call conversions are ...

FISA AI debate ...

Hundreds of Google employees have urged CEO Sundar Pichai to reject Pentagon deals involving classified AI work, citing ...

OpenAI moves ChatGPT ads from CPM to CPC with $3-$5 bids after launch pricing collapsed. The company projects $2.5B in ad revenue this year amid $14B in losses.

Learn more Google parent Alphabet (GOOG, GOOGL) will report its first quarter results on Wednesday, with the company set to ...