All the ad people I know keep saying “the content is the targeting” lately, and now I know why: Google and Meta are using AI to flip the online ad model upside down. Big dive in the NYT: > But the real business breakthroughs have come from targeting.

Google and Meta are enjoying a digital ad boom, as artificial intelligence automates marketing and drives record sales.

Ginny Marvin reflects on how search evolved from manual PPC to AI-driven systems — and why marketers must stay curious and adapt.

Google blocked 8.3 billion ads in 2025 but suspended fewer advertisers.

Google is testing adding an AI label to some of the search ads, the sponsored results, within the search results. Clicking on the AI label does nothing, according to Brodie Clark who spotted this.

Google will stop allowing new DSA creation in September and auto-migrate DSA, ACA, and broad match campaigns to AI Max.

The Pentagon and Google have reached an agreement for the Defense Department to use the tech company’s powerful Gemini AI systems on classified networks, according to a U.S. official familiar with the

Google said it has a team of thousands of people working to create and enforce its advertising policies at scale. Keerat Sharma, Google’s vice president and general manager of ads privacy and safety, said the advancement of generative AI as a part of Google’s defense system has led to more powerful results in combatting problematic content.

Google has introduced a new partner ad setting that lets users block third-party advertisers from using extra browser or device information, though it clarifies this data sharing was already happening. The move comes as EU regulators press Google to open ...

Google said it now has 350 million paying subscribers across its services. It's becoming a more important part of Google's business.