There have been a lot of memorable “Big Game” commercials over the years, and it’s debatable which one stands out as the most entertaining. But while most people just watch the ads for fun, marketers ...

GameSpot may get a commission from retail offers. Putting in-game ads in full-priced games "would seem unfair," according to Strauss Zelnick, the head of GTA 6 parent company Take-Two. Speaking to The ...

A new in-game ad in Forza Horizon 5 may have spoiled the surprise of the release date for the upcoming Forza Horizon 6. Said ad was spotted by players this week, claiming that Forza Horizon 6 will be ...

Microsoft Gaming CEO Asha Sharma recently said in a memo to staff that Xbox Game Pass has become too expensive for players ...

Marketers have increasingly turned to gaming to reach core audiences. However, the gaming audience is far from one-size-fits-all, and marketers that incorporate culture into their gaming strategies ...

Chris Hemsworth and Elsa Pataky team up for Amazon Alexa’s Super Bowl ad, with the AI-powered assistant playfully terrorizing the “Thor” actor. The AI safety and research company takes a shot at ...

Xbox previously confirmed that Forza Horizon 6 will launch in 2026, coming to Series X|S first with a PS5 port at a later date. What we didn't know, and we probably weren't supposed to find out until ...

You know those mobile game ads where the player somehow makes the worst possible decisions every time? 😭🎮 Missing easy ...