On Wednesday, April 29, e.l.f. announced their founding partnership with the International Dance League, the world's first ...

E.l.f. Cosmetics is busting out some new business moves. The makeup and skin care brand has been named a founding partner of ...

According to one shopper, this new addition is knocking brands like Rhode, Laneige, and Summer Fridays "out of the park." ...

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TikTok is fueling a surge in affordable beauty trends, with skincare and makeup products under $20 becoming viral sensations thanks to creator-led reviews and tutorials. Brands like e.l.f. Cosmetics, ...

How Time Flies is a daily feature looking back at Pantagraph archives to revisit what was happening in our community and ...

How Time Flies is a daily feature looking back at Pantagraph archives to revisit what was happening in our community and region. See today in history: ...

The outbreak has sickened people in California, Texas and Florida. The agency said Cheddar cheese products from Raw Farm are “the likely source,” but the company denies it and has not recalled them.

Good afternoon, everyone. It's my pleasure to welcome e.l.f. Beauty back to CAGNY. They are a category disruptor in beauty, owning the #1 brand by unit share in U.S. color cosmetics and 3 of the ...

E.l.f. Beauty reported a major earnings beat Wednesday and raised its fiscal full-year guidance. Its recent acquisition of Hailey Bieber's skin-care company, Rhode, contributed $128 million to the ...

Shares of e.l.f. Beauty went into a tailspin last year due to tariffs, but they've been off to a flying start to 2026. The company's business has remained relatively resilient, reporting 14% growth in ...