On Wednesday, April 29, e.l.f. announced their founding partnership with the International Dance League, the world's first ...

E.l.f. Cosmetics is busting out some new business moves. The makeup and skin care brand has been named a founding partner of ...

E.l.f. Beauty's chief financial officer talks leadership, legacy and the woman who inspired her great beauty pursuit.

While artificial intelligence (AI) stocks have bounced back to lead the market higher, the same can't be said for growth ...

According to one shopper, this new addition is knocking brands like Rhode, Laneige, and Summer Fridays "out of the park." ...

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TikTok is fueling a surge in affordable beauty trends, with skincare and makeup products under $20 becoming viral sensations thanks to creator-led reviews and tutorials. Brands like e.l.f. Cosmetics, ...

How Time Flies is a daily feature looking back at Pantagraph archives to revisit what was happening in our community and ...