Following the news that Google is ending its 30-second unskippable YouTube ads, brands and agencies are having to up their games to make the most of the video sharing service’s six-second ‘Bumper Ad’ ...

Many of us use various generative AI tools to generate marketing ideas and improve ad campaign outcomes. Prompting can be a powerful alternative to working solo or brainstorming with colleagues. It ...

Pomelli is an experiment from Google Labs and Google DeepMind. It can create AI-generated ad campaigns for your business. It's only available in English in select countries. Finding the budget, time, ...

Brands are really trying new things to grab our attention these days, and honestly, some of it is pretty clever. We’ve seen ...

Ad performance is no longer driven only by big budgets or large production teams. It is increasingly shaped by how quickly teams can create, test, and refine their creatives. An AI video generator ...

Common ecommerce Google Ads mistakes, from over-consolidation to poor segmentation, and how to fix them with a structure ...

As a Google Ads practitioner, you probably spend the bulk of your time optimizing Search, Shopping or Performance Max campaigns. That makes sense — the Google SERP is the foundation of Google Ads. But ...