The company behind the UAE’s only licensed lottery, Momentum, has launched a marketing push for its sports betting website, inviting residents to bet on Fifa 2026 World Cup matches. Play971 is ...

The Adelaide Football Club is looking for a Corporate Hospitality Executive to help deliver exceptional experiences for our ...

They surpass Leo Messi and Cristiano Ronaldo as the footballers with the most trademarks of their name protected for possible commercial use ...

Aberdeen's large turnover of players will end after the current summer transfer window, says manager Stephen Robinson. (Press ...

The country's first licensed sports wagering and iGaming platform is open to players aged 21 and above and is accessible ...

Play971 said it is introducing dedicated tournament pages, expanded match and player markets, and exclusive World Cup-themed ...

Nike didn't make a commercial for the 2026 FIFA World Cup. It made a blockbuster. "Rip the Script," the brand's sprawling ...

Its AI chatbot will launch with an empty playbook, but its scans could yield a multibillion-dollar IP pipeline Read more at ...

U.S. men's national team star Christian Pulisic features in a new World Cup ad from Michelob Ultra alongside Lionel Mesii, ...

Before it kicks off, the story of the 2026 World Cup has been the commercialization of the event overshadowing the actual ...

How Nike is balancing a hero piece with a sprawling long-tail football universe beyond it.

France is calling Boston home during the World Cup this summer. The team will stay in the city and bus over to Bentley ...