Coles 360 builds on momentum with two strategic appointments

Coles 360 has appointed Dave Moline as Head of Ad Product and Michael Savio as Head of Data Intelligence and Measurement to ...
Daily Herald

Better Business Bureau marks its centennial, shares bold vision for the next 100 years

For nearly four decades with the Better Business Bureau, I’ve had a front-row seat to something truly special. But I can say this without hesitation: I have never felt more honored than I do right ...

Thredbo launches Winter 2026 campaign: Better Get Down Here

Thredbo Resort has unveiled its Winter 2026 campaign, Better Get Down Here - the next evolution of its iconic “Better” ...

Verve Group SE (MGIMF) Discusses Platform Business Evolution and Focus on Responsible Advertising Solutions Transcript

Welcome to the Platform Summit. So this second session is dedicated to the Verve Group SE, and I would like to welcome CEO, Remco Westermann, who will give us some insights about Verve's platform ...

Behind the A.I. Boom, a Boring Business Is Soaring With Better Ads

Google and Meta are enjoying a digital ad boom, as artificial intelligence automates marketing and drives record sales.

City regulator reviewing whether APRs help consumers understand borrowing costs

Annual percentage rates (APRs), which indicate yearly borrowing costs to consumers, are being reviewed by the City regulator ...

A possible SiriusXM-iHeartMedia merger would be the latest ominous sign for radio

The argument behind a proposed merger of radio giants SiriusXM Holdings (SIRI) and iHeartMedia (IHRT) is that bigger is ...
AdExchanger

Predictive Analysis And Performance Go Hand In Hand

Nielsen announced a new ad performance capability to help buyers predict sales lift and incremental revenue for Nielsen One ...

This Rich Hawaiʻi Super PAC Is Already Shaping A Key Statewide Election

U.S. Rep. Jill Tokuda hugs a supporter during her unsuccessful run for lieutenant governor in 2018. The super PAC Be Change ...
Nielsen

Nielsen Introduces Predictive Sales Lift, A New Capability To Help Advertisers and Agencies Gain Better Insights Into Media Campaign Outcomes

Available for current Nielsen ONE Ads customers, this new capability predicts sales lift and incremental revenue for a given ...

Why Microsoft’s AI Ad Strategy Deserves More Attention From PPC Managers

Microsoft’s AI ad strategy looks different from Google’s. Here’s what PPC managers may be missing and which updates deserve a ...

Cutting Back on Meat? It May Not Be a Good Idea, Depending on Your Genes

Thinking about eating less meat for your health? A new study out of Sweden’s Karolinska Institutet suggests your genes may have a say in that decision, too. Over 15 years, people who carry the APOE4 ...