As the US (with Mexico and Canada) gets set to host the mega-event once again, more than anything, the tournament’s defining ...

Nike’s VP of Brand Marketing breaks down the company’s newest star-studded commercial and explains why its all in on the ...

The world's 30 most valuable soccer teams are worth an average of $2.66 billion, according to CNBC's official team valuations.

By Ed White WINNIPEG, Manitoba, June 4 (Reuters) - When billions of fans tune in to the 2026 World Cup, they will be ...

Cristiano Ronaldo and Lionel Messi have been at the top of the game for the past 20 years, BBC Sport looks at a rivalry that ...

From Mexico to Canada, across 16 stadiums in wildly different climates, the continental tournament is putting turf science to ...

With Timothée Chalamet, Bad Bunny, Lionel Messi, Mohawk David Beckham, and many more, Adidas sets a new standard for World Cup advertising. Tell me if you’ve heard this one before: A big-budget ...

The University of Memphis athletic department secured only one American Conference title in the 2025-26 school year, a significant drop from the previous year. Several key programs, including men's ...

Saudi Arabia’s sovereign wealth fund became an “official tournament supporter” of the World Cup on Thursday and reaffirmed its commitment to invest heavily in sports despite notable retreats from ...

The BYU athletic department is looking into the new-look addition of sponsorship patches beginning this coming fall.

Mikel Arteta transformed Arsenal from a fractured club with a half-empty stadium into Premier League champions after a ...

Timothee Chalamet revealed some major news ahead of the World Cup, and it involves Lionel Messi, Bad Bunny, Lamine Yamal, Jude Bellingham, Trinity Rodman and David Beckham among other notable ...