Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were the real customers. That bargain is eroding as the company leans harder into ...

Before we get to Sunday, here’s a history of Apple at the Super Bowl.

Next year Apple will introduce more ads in the App Store because, of course, the company needs more money. An update on Apple’s Ads website says more ads will appear across search queries, appearing ...

Apple is preparing to present more ads during searches on the App Stores, but has told advertisers they can't pay to get better positioning. Apple's note to advertisers and developers about this ...

An in-depth look at how Apple Search Ads work, from relevance and IPM to campaign structure and the logic behind Apple’s auction model.