Frictional Games, the developer behind terrifying games like Soma and Amnesia: The Dark Descent, is teasing its next game. And now the studio kicked off an ARG to begin creeping players out before an ...

Horror ARGs (Alternate Reality Games) merge eerie storytelling with interactive puzzles, drawing players into experiences that feel unsettlingly real. They thrive on audience participation, layered ...

On April Fool’s Day, 2025, Minnesota bluegrass band The Gillyweeds released their latest album, “Cow House.” In the year that followed, the band played no local venues and gave no interviews. No ...

An interview with Marathon developer Bungie and marketing company Kurppa Hosk about the Marathon ARG.

When you're a hammer, everything is a nail, and when you're a game designer, you approach every problem with a twinkle in your eye. With a Ph.D. in performance studies from Berkeley, Jane McGonigal ...

As bleak, frightening and all-around life-ruining as the internet has proven itself to be, there was a time not long ago when the World Wide Web felt like a portal, not a black hole. I still recall ...

Jonathan Esposito, 22, decided to brave pain in honor of his grandmother. The UK native filmed himself getting a full body ...

Dive into the top FPS games set in dark alternate universes, from exploring occupied alternate-history Europe to desolate ...

Bungie and Kurppa Hosk explain how they built a live-service experience with ARGs years before the game was released ...

Project Hail Mary is the 2026 sci-fi film that everyone's talking about. It's the biggest domestic box office movie so far, even outdoing The Super Mario Galaxy movie, which has broken records. As a ...

Maze Theory, the XR studio behind Peaky Blinders: The King’s Ransom and Doctor Who: The Edge of Time, announced it’s working on a mixed reality game based on Andy Weir’s novel and recent film, Project ...

Add Yahoo as a preferred source to see more of our stories on Google. When Squid Game hit Netflix in 2021, the world felt the impact. Emerging from a pandemic, people were broke, bored, and ready to ...