Amazon's new and improved Alexa experience, Alexa+, starts at $19.99, or free for Prime members. Amazon says that it will roll out in early access next month.

Amazon Prime is an excellent service if you order plenty of items from the retailer and want them delivered quickly. It also has a wealth of other benefits, including access to the Prime Video streaming service, a stack of free games through Prime Gaming, free eBooks for Kindle devices, and a whole lot more. All for one monthly fee.

Some of the new abilities coming to Alexa Plus include the ability to do things for you — you’ll be able to ask it to order groceries for you or send event invites to your friends. Amazon says it will also be able to memorize personal details like your diet and movie preferences.

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

There's one major shift in the way Amazon is approaching its next-gen Alexa, and it's got nothing to do with AI