Many brands assume that building an internal studio, hiring talented creatives and investing in the latest AI tools will ...

Seven AI announcements landed in advertising this week featuring seven different companies. But there’s only one pattern. And ...

Santander appointed Publicis Groupe to its creative and media account back in January 2025, and this is the first campaign ...

Cinema is another ancient art form in danger of being destroyed by technology, alongside music (Spotify et al) and even ...

General Motors has abandoned its agency of record system, mainly focussed on Interpublic agency Commonwealth/McCann and appointed a raft of smaller shops and independents and including Stagwell’s ...

Adidas always said that “impossible is nothing”. They may have ditched the slogan but at the 2026 London Marathon, the ...

Civilisation is in flames yet somehow the ad world keeps turning. As you start mentally packing your suitcase for another ...

Both VCCP and Joint have launched new campaigns that join a growing number of ads choosing to veer away from the purposeful ...

This is timely: at the same time as WPP CEO has revealed a predicted tough Q1 (but with lots of optimistic noises) WPP ...

There's hardly a shortage of newbie agencies, some of them claiming to harness that destroyer of worlds AI. Jamie Bolding and ...

For anyone who takes the free, ad-funded option on streaming services, the constant, unskippable, highly interruptive brand messages can seem like torture. It’s as if advertising is nothing more than ...